Day: 27th May 2014

www.lifeasaninvestment.com

5 main steps for the perfect elevator pitch

If you an entrepreneur with an amazing idea and want to pitch it to your friends or even an investor, get ready to experience sweaty palms and rosy, red cheeks. Why? Because you never have a second chance to make a first impression! Here are some tips to avoid screwing it up:     I.         Make a plan and write it down.  Here is a plan: The American Express advice US makes it simple and useful.  FIRST BLOCK 1)    Name of your business 2)    Your product/services 3)    Market segment 4)    Problem solving  SECOND BLOCK  1)    Why your product is needed 2)    Which problems can it solve (this makes life easier, saves time and is more productive) 3)    Why are you better than the competition—USP  THIRD BLOCK 1)    Sales & Profitability Statement 2)    End with a statement about what you are looking to accomplish   II.         Repeat your pitch format again, and again.  In front of mirror or video camera, run through your offer at least a few times. Also, pitch your idea in front of friends and ask them to be critical by asking several questions. Overall, if …